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ANALYTICS

In addition to ensuring the creation of marketing content, it's my responsibility to ensure the company is getting the highest return on investment for any digital or print materials produced. My current focus is on tracking landing page performance and email campaigns.

Varied Projects
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I researched the Property Management persona and wrote this guide that generated qualified leads.

6 Month Performance:

  • 4 minutes avg time on page​

  • 63.10% average bounce rate​

  • 23 Submissions from 166 views

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I collaborated with a vendor on this call center guide that helped generate enterprise level accounts.

6 Month Performance:

  • 4 minutes avg time on page

  • 86.31% avg bounce rate

  • 10 Submissions from 168 views

 

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February 2017: The first email campaign I worked on was sending out a Client Satisfaction survey to see what our current clients thought of us. From it, I was able to generate two testimonials that are used to this day.

1142 Invitations:

  • 116 Total Responses

  • 83 complete (71.6%)

  • 33 partial (28.4%)

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